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Four Business Goals to consider For 2021


2020 turned out to be unlike anything anyone expected. After all, who would’ve seen a pandemic seemingly coming out of nowhere and just shutting down Australia? 

Now, however, things have gotten better, and some countries have even approved of vaccines. It goes to show you that no matter how hard things are at the moment, how it feels like everything is ending, there’s always something to look forward to.

So, if you’re an entrepreneur and want to change things up for the new year, here are a few business goals you should consider for 2021:

Create Big Goals for your Business.

2020 was a wild ride. But if you’ve ridden out this crazy wave and reached the shore, we’re glad to see you’ve survived. But that doesn’t mean you let the pandemic get in the way of your ambitions. It also doesn’t mean your goals should remain small. Only when you keep dreaming big can your business grow further and become even more successful. We’d like for you to create those BHAG - Big Hairy Audacious Goals! After all, it’s only when you - as the owner - create these big goals can your business take steps to achieve them.

Make 2021 a year of learning.

If your business is booming or even if you’ve just started your journey to calling yourself an ‘entrepreneur,’ it doesn’t mean you stop growing. Business doesn’t only comprise of the product or service you’re selling. Still, the admin, finances, and accounts can get overwhelming if you don’t know enough. Marketing itself can even become a headache. Not to mention - dealing with clients. There are so many free resources - free and paid - you can use to learn and grow as a business owner. Books, online courses, free YouTube videos - there’s a world out there that makes it easier for you to learn about business and leadership.

Figure out an invoicing and payment system.

It’s only past a certain point before using any old notebook for jotting down your financials is rendered obsolete. Finances are hard - whether it’s trying to make money or just getting an idea of where it’s going and coming from. Keeping track of your bills and payments can be so stressful. After all - you want to dedicate 100% to what you’re good at - which is the business. So allow the finances to be in the hands of someone who knows what they’re doing. Either get started on a bookkeeping software (XERO is our personal favorite), or if that’s still too much for you - hire a bookkeeper or accountant asap! 

Can’t take one on full-time? You can always outsource it - just to let you know, we’ve got some capable hands on deck.

Consider expanding the business.

If sales have been steady and you’re looking to grow exponentially, why not include another product or service under your belt? Spice up the business and scale it by proving that extra something your customers are looking for. Or maybe, you’re so overwhelmed by the company that you need an extra hand or two? Why not either hire another employee or perhaps consider outsourcing a couple of tasks? After all - marketing, finance, website maintenance, etc., are tasks that are better off in the hands of people who know what they’re doing. 

Expansion is a part of any business, so you shouldn't ever fear it.

People sometimes want to do everything by themselves. And there’s no worse victim to that than the business owner. After all, the business is your baby - why let someone else take care of it sometimes?
However, if you want to make 2021 the best year yet, you need to stop overwhelming yourself. After all, unless you’re an expert, you don’t want to be doing your plumbing. Otherwise, you might find yourself in deep trouble. 

But don’t get too worked up. 2021 will be your best year as a business owner, and we hope to be there for you as you achieve your goals! 

To better times ahead,
Talo Financial Team

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