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Well, the truth is that most small businesses just don’t know how to make full use of Instagram marketing. Not like big companies where they have specialists in teams dedicated to dominating social media with their campaigns.

But that’s the thing. If you can make use of Instagram to its fullest potential, you will be able to capture your target customers. And, without spending any money in the beginning. 

A lot of businesses just don’t make full use of this. When someone does the bare minimum and likes your photo, engage. When someone comments, engage. When someone follows, engage.

Now, you might ask, “What do you mean by engaging with someone on Instagram?”

It’s like making a new friend. When someone likes a photo, comments on your post, and/or follows you, it’s because they’re at the very least interested in your business/product.  And when you reply to their comments, engage their own posts, they’re more likely to become more curious about your product.

And curiosity leads to conversion which means a new customer!

And if they post a picture with your product, you might even want to DM them, thanking them for their patronage!

The more you engage with your audience, the more likely they’ll engage with you as a customer. 

Let’s say you’re a small business that sells homemade cupcakes.

Look up hashtags that are popular in your area that have anything to do with your product - in this case, it could be #cupcakes #frosting #aussiecupcakes #homebakers, etc..

You can even look up other competitors and engage with their followers, letting more people know that your business has the same products that they’re interested in. 

Ever notice that a lot of people enjoy watching ‘behind-the-scenes’ videos of their favourite movies?

They’ve already watched the film so why do they need to watch the bus?

Well, isn’t it because they want to know more?

Small businesses have an even bigger advantage. When followers see behind-the-scenes ongoings of the love and hard work that goes into making the product, even the most reluctant buyer turns into a first-time customer.

From the production to the packaging, document everything. Even laughter in the office because of something one of your team members did is always fun to watch. 

Obviously, you should also use emojis. 

What gets that reluctant follower to buy your product? Customer testimonials!

Imagine one of your followers scrolling through their insta feed when they see a customer testimonial post. Maybe it’s a photo of the customer with their product and their raving words in the post description or it could even be a screenshot, directly putting the testimonial in front of your follower’s faces.

It’d be even better if the customer was on Instagram, so that you can tag them in the post. 

That follower will go on to stroll towards placing an order.

It’s also important that you take risks with Instagram marketing and also track what’s working for your audience and what’s not; what’s attracting more customers and what works for your brand as a whole. 

Instagram marketing takes a bit of getting used to but once you get the hang of it, it’s sure to be worth your time as a small business owner.

And if you’d like to focus more on social media marketing and Instagram marketing instead of taking on dreary tasks like your accounting and financials, why not let us that burden off of you? 

The team at Talo is always looking to help you succeed at what you do best while we do what we’re best at, and that’s bookkeeping.