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But if you’re not well-prepared, you’ll be poorly equipped to deal with the holiday rush. This will add pressure and might stop you from enjoying the holiday season too!

Here are four things businesses should do to prepare and increase holiday sales:

This is something to consider, especially if your business is prone to more sales during the holidays. You don’t want an eager customer to ready themselves with their card details only to come across a website crash. Ensure that your website is ready and loaded, with the right tools and right support. You should also consider optimising your website and product descriptions to attract more traffic. If you’re a small business, you’ll also want to have your website optimised for local SEO.

PS Don’t forget to update your trading times in google or any other market place ‘hours’- so your customers know when you will be responding and when you are enjoying a hard earned break.

2. Invest in Social Media Ads. 

This is something to consider if you’ve been doing Social Media (think instagram, facebook etc) for some time and want to see more conversions come out of your page. When done correctly, ads can quite literally transform your business. Create a great post with the perfect image and description. Run this post as part of a targeted ad campaign that puts it in the feed of your ideal audience. People are more time than ever before on Instagram, and soon enough, you’ll see a surge in page visits, conversions and an increase in holiday sales. 

 Check out this post to understand a little more about posting on Instagram for small businesses.

Holidays are when people are more inclined to spend money. It’s the perfect time for a local business to release holiday-specific hampers, discounts and promotions. It could even be an additional service or free shipping. Essentially, it’s something special that could make your customer even happier. You can decide how your business offerings can be better modified to suit the season of gift-giving.

To do this well - think about what makes your purchases feel extra special and offer that - from a holiday email signature to hand crafted gift wrap - it’s the little things that make us love a purchase!

Let your audience know that you want them to celebrate the holidays with you. And this is best done through the marketing and content you put out - newsletters, emails, and social media posts. Optimise your marketing with holiday-friendly texts and hashtags. If your messaging allows for it, share festive tips that align with your brand’s message. After all, sales aren’t just about selling - adding a little more of personal touch with having your audience coming back for more. You could also let your most special customers know how special they are and give them a reason to buy from you this holiday season - through special product offers and discounts.

Let the holidays be what they are - a season of joy and giving. Many businesses, however, lose out on customers because they either don’t do enough holiday marketing or they’re unprepared for the increase in holiday sales.

Want to know how to get customers to keep coming back to your business? Check out this post. 

Still a little scared to deal with the holiday sales by yourself? Have Talo support you with our expert team of bookkeepers and accountants - focusing on helping you understand your business.

Wishing you the best holiday season,