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That’s the thing about being a business owner, isn’t it? To go through periods where you’re processing so many orders every day to being lucky if a single order comes through. And it’s why so many small businesses fail. Struggling through the slow periods as a small business is hard on revenue and motivation. 

 

However, just because it’s the slow season doesn’t mean your small business comes to an end. Business isn’t just about selling things - it’s so much more than so here we have it. Four things small businesses should do in the slow months:

 

We know, we know. The admin work is so much more boring compared to actually processing orders and raking in the cash. But you have to stop ignoring the supposedly ‘monotonous’ tasks. The website updates, taxes, marketing, content, financials, etc. You’ll thank yourself for it when business picks up again and you can’t make time for it. 

 

The thing about marketing is that it’s a long-term process. You can’t expect the seed planted today to grow into a tree tomorrow, right? In taking the steps forward in your marketing and social media, you’ll reap the benefits through consistent effort.

 Let more people know your business exists and they’ll become a community committed to your brand. And then, they convert into customers who make repeat purchases. Make use of social media and email to encourage a community ready to buy your products when they’re looking to buy.

 

This isn’t a tip you should take often. Rather, do it when it’s right - on a special holiday or during seasons when customers in your niche are looking buy similar products. Create a limited time offer - either, a one day sale or a flash sale that’ll encourage purchases. Do one better by offering it to solely your loyal customers. This will boost word of mouth and encourage in the joining of your community (social media and email).

 

Just because business is slow now doesn’t mean it’s going to be this way forever. Unless of course, your product is obsolete or out of touch with the new generation. 

What you need to do now is immerse yourself in planning. By planning for the busier months, you’ll be able to raise your profits and increase sales. If you take in our tip about amping your marketing, you’ll even be able to make a lot of loyal customers. After all, loyal customers are who you should be aiming for so that a ‘slow’ season never comes after you again.

 

Just because the months are slow doesn’t mean you stop putting in the work. How you get through your business’ slow season is what determines the sales for your busier months. 

 

Can’t make head or tail of your taxes and financials? Check out this article about managing small business finances. 

Or you just can’t figure it out on your own? How about you run your questions by us and we’ll be happy to help!

 

To getting through this together,