Blog

 

People always say the first customer is the hardest. But, something that’s still kind of hard is getting customers to make repeat purchases. For customers to keep coming back to your business. 

 

The answer lies in the things you do beyond the actual sale. In how you interact with your customers and audience. 

So, here’s how you get people to keep coming back to your business and become loyal customers:

 

An email or message left without a response could mean a lost customer. You have to make it really easy for anyone to reach out to you. Fewer barriers to communication mean that the message reaches you faster and the sale becomes easier to convert. 

This also means answering uncomfortable emails - the customers who want to return their purchase or had a bad sale experience. The last thing you want is for a customer to have a bad experience with your brand. Irrespective of whether they like the product or not. 

Got too many things on your plate and don’t have the time to deliver the best sales experience? You might want to start thinking about outsourcing your customer support and social media channels.

 

The digital age is both good and bad for businesses. It’s good because no matter how small of a business you are, thanks to social media, you can get your name out there. However, it’s also because of the sheer number of choices customers have that brands are quickly becoming forgettable. Remember the reason why the internet exists for businesses - to create an audience. A community you can interact with through newsletters and social media channels. The content you put out should have a purpose and align with your business product so that the audience finds value in it. This way they always put you at the front of their minds.

 

Carrying on from the previous section, putting out content your audience will want to engage with is so important. What this does is create a community of fans who’re always ready to see what your business is up to and get excited about your products. This is so that the next time they want to purchase a product in your niche, your business is the first they think of.

 

If you have a sales team, sit down with them and map out everything you’re currently doing for the customer. Right from attracting them to your product(s) to the post-sales experience. Analyse what it is that your business needs to be doing to enhance their sales experience. Find out what you can do to improve. 

Maybe your customers love your aesthetic packaging but it's hard to remove. Maybe you need to train your sales personnel better so that your customer feels like royalty. You know, small things. 

So, ask yourself this: what small touches can you add to take customer experience to another level? To the point where they only want to be doing business with you.

 

There’s no one-stop solution to getting customers to return to your business. The key lies in your product, how good it is and if your business is good enough to get your customer to keep coming back. And luck. A lot of good-timed luck.

A reason why small businesses fail is that there’s just so much to handle and only so much of you. Which means you don’t want to be making any mistakes. Especially with the stuff like your financials and taxes - no matter how hard it is, you’ve still got to do it. If you’ve been thinking about outsourcing your financials to expert bookkeepers, contact us using this form.

 

We're always ready to answer any questions and work together in chasing your business goals. 

 

To happy and loyal customers,